Network at Direct Sales Events to Boost Future Attendance

One of the most important skills any direct sales consultant must acquire is the ability to network with event attendees to convince the attendees to keep coming to presentations. The trick to getting people interested in your products is to make yourself available to answer questions and create value in your products that is not readily available.

Developing an effective direct sales training course for your associates is just like anything else in the business world in that the more you put into it, the more you will get out of it. By putting in some extra work and teaching your associates useful tricks, you can start to really expand your business.

– Enhance Your Products

The catalogs you give out at each presentation are excellent resources for people to use when learning about your products. But if you work to find one or two more uses for each product that is not in the catalog, then you become a resource for your clients for information that only you have. When you give your presentations, include little bits of product information that is accurate but not in the catalogs. You will find that your clients will continue to call you and attend future events to buy products and get more information.

– Spread Your Contact Information Around

One of the more important elements of direct sales training is getting associates to understand the power of communication. When you or your associates set up for an event, your contact information needs to be all over your catalogs and available on every piece of literature you hand out. You should also carry business cards that you give to each attendee as something they can carry with them with your contact information on it.

– Stay in Touch

When you give a presentation, be sure to ask attendees for their standard mailing or email address so that you can send reminders for upcoming events. You can also use this list to send out short messages on uses for your products and announcements on new product releases. Do not saturate your clients’ inbox or mailbox with mailings, but do enough to maintain your status as a valuable resource.

-Book In Tight – Narrow Choices

The chances are good that your most immediate dates will fill up first. That is why you should only show prospective clients your calendar for the next two to three months. You will find it much easier to fill up your calendar when you already have dates filled in. If you give your client an option of choosing dates that are three months away or more, then it looks like you have more open dates and you lose that sense of urgency.

-Make your calendar look full!!

A sense of urgency in prospective clients is important because it helps to decrease the chances that the client will cancel. In order to create that sense of urgency, you need to know how to keep a calendar that always looks booked and busy.

When your calendar looks full,even if it is not full, then you will become better at booking shows at your show.

Establishing friendships at a direct sales event can be tricky because those friendships only benefit you if they result in sales or more events. That is why you should always act professional, be courteous, be fun and be an invaluable resource for your clients when it comes to your products.

Building A Future In Self-Storage-Things To Consider Before You Invest

Across the country, entrepreneurs are talking about the self storage business. The buzz is that investing in the mini storage business can be very profitable. What’s more, seasoned investors aren’t the only ones with their eye on the mini storage prize. With lower building and management costs than other real estate investments and a failure rate of less than ten percent, the self storage industry is drawing first-time business owners like moths to a dazzling flame.

The advantages are obvious, easy start up, easy maintenance, low risk, but what’s the catch? Can it really be that easy? There is no catch, but it does require work. An investment the mini storage business has a lot of potential, but it is an investment. No matter how you slice it, you need to be prepared to devote time, energy and of course, money to a self storage enterprise. If you’re ready to commit to the self storage industry, here are some things to consider before you invest:

If You Build it, Will They Come?

Before you spend even a nickel on land or buildings you’ll need to do some research into the self storage market. You should strongly consider hiring an experienced consultant to do a feasibility study in your area. Even if you have experience in real estate or the self storage industry, an unbiased opinion is invaluable when starting a new venture.

Location, location, location. Those three words are everything in the real estate world. The same is true for your self storage facility. You might be tempted to use a bit of land you already own, or buy the lowest priced land you can find but you should never sacrifice location for price.

According to the Mini Storage Messenger, a resource center for the self storage industry, choosing a site is one of the most difficult decisions to make. An ideal site is one that is located on a major travel corridor and is highly visible. Still, there are more factors to consider. Will you be needed in your service area? How much competition are you facing? Is the area you’re interested in already saturated with self storage businesses? If there are a lot more storage units than customers in your area you’re likely going to have empty storage units which lead to an empty bank account.

Measure Twice, Cut Once

You’ve considered where, next you’ll need to consider how. Since your storage buildings will be your business, a lot of thought should go into planning construction. The unit mix and amenities of your site can be greatly advantageous or, conversely, a huge drain on profits. There are quite a few construction details that are unique to the mini storage industry, such as driving space, size and placement of unit doors, lighting and security. Choose a builder a builder with experience in the self storage industry who can advise you in such matters. The right building plan will improve your occupancy rate and help you avoid costly renovations. For professional advice in choosing the best steel building supplier, visit http://www.gosteelgo.com/ChoosingSteelBuildingSupplier.htm.

Another aspect of self storage construction to consider is financing. Construction loans are dramatically different and more complex than other forms of permanent financing. Moreover, construction loans for self storage are different than those for traditional real estate. Before scheduling an appointment with your lender find out about the size and scope of loans they are able to make and if they make unique loans for mini storage businesses.

Holding Down the Fort

After deciding where and how to build your mini storage units there are still more things to consider. Many first time business owners fail to plan beyond grand-opening day. Advertising, staffing, and the day to day maintenance of your new self storage site should not be afterthoughts.

An important detail to consider is marketing. You’ll need more than a listing in the yellow pages and a big sign out front to keep your storage units full. Decide on a marketing strategy before you build. Expect to be analyzing and changing that strategy through out the life of your self storage business. Advertising is a necessity not an option.

Customer service and salesmanship will be vital to your business. Be prepared to find experienced staff members and to train them. Be cautious about hiring friends and family. It’s hard to treat loved ones like employees and hard for them to treat you like the boss. Also, don’t assume that you can do it all yourself. If you want your mini storage business to be a success you’ll probably need to be open a lot more hours than you’ll want to be standing behind the counter.

As with any business venture, the risks and decisions involved in starting a self storage business can be daunting. However, with proper planning and preparation, an investment in the self storage industry can be a dream come true for any aspiring business owner.